WORK

How Nationwide is navigating the short-form video boom

In light of the short-form video boom ushered by TikTok, Nationwide is investing in its online video strategy, testing TikTok competitor YouTube Shorts and hiring influencers to help keep up a steady stream of content.

Hollister #AllEqual Anti-Bullying & Youth Culture Campaigns

At Hollister, Kristi launched and scaled multiple youth-driven social campaigns including #AllEqual and “Blue Shirt Day” to raise awareness around bullying. She collaborated with teen influencers like Brent Rivera, developed a video curriculum distributed to 20,000+ schools, and built campaigns that centered on authenticity, identity, and peer empowerment—driving millions of impressions and deep community engagement.

Disney Channel Franchise & Original Programming Campaigns

Kristi led end-to-end social strategy for several of Disney Channel’s most successful original shows and movies, including Descendants, Gravity Falls, Austin & Ally, and Teen Beach Movie. Her work helped launch and scale fan communities from the ground up, growing follower counts into the millions. She developed global campaigns, live event coverage, influencer collaborations, and content that supported award-winning programming—contributing to Emmy, BAFTA, and Kids' Choice Award wins across properties.

Dreyer’s/Edy’s "A Reason to Smile" Campaign

Kristi led digital support for Dreyer’s/Edy’s Slow Churned “A Reason to Smile” campaign, a purpose-driven initiative benefiting Operation Smile. The campaign invited consumers to upload photos of their “ice cream smile,” with each submission triggering a donation to fund cleft palate surgeries—merging emotional storytelling with social activation and community impact.

Nesquik + Tennis Campaign with the Bryan Brothers

Kristi supported Nesquik’s youth engagement strategy by activating a national partnership with professional tennis stars Bob and Mike Bryan. The integrated campaign combined experiential events, press features, and grassroots promotions—including the Little Mo International Junior Tournament—positioning Nesquik as a fun, active lifestyle brand for families.

Radio Disney Music Awards & D23 Live Activations

Kristi orchestrated social amplification and live event coverage for major fan experiences, including the Radio Disney Music Awards and Disney’s D23 Expo. For the D23 “Waffle-inator” experience featuring Phineas and Ferb, she helped bridge physical activations with digital content that reached multi-platform audiences and encouraged real-time engagement.

Wonka Ice Cream Launch Campaign

This feature highlights Kristi’s role in introducing Nestlé’s imaginative Wonka Ice Cream line, showcasing seven distinct flavors inspired by the beloved Willy Wonka brand. The launch was celebrated with vibrant, pop-culture-driven storytelling and creative packaging, effectively capturing consumer attention and boosting brand visibility in a competitive ice cream market.

Nesquik + Tennis Campaign with the Bryan Brothers

Kristi supported Nesquik’s youth engagement strategy by activating a national partnership with professional tennis stars Bob and Mike Bryan. The integrated campaign combined experiential events, press features, and grassroots promotions—including the Little Mo International Junior Tournament—positioning Nesquik as a fun, active lifestyle brand for families.